Todd’s Crabby DIRT Wins Silver Sofi Award

Our good friends over at ToddsDirt.com submitted this awesome announcement for us to post. Seems they’ve won a prestigious Silver Sofi Award! Sofi stands for Specialty Outstanding Food Innovation.

Sofi case with Crabby and Picture
Silver Sofi Award for Todd's Crabby DIRT

“We are pleased to announce that Todd’s DIRT Seasonings has been awarded one of the highest awards in the Speciality Food Industry. Our Crabby DIRT was awarded a 2011 Silver Sofi award from the National Association for the Specialty Food Trade (NASFT).

We won the award in the Cooking Sauce or Flavor Enhancer category. This is one of the toughest categories, because the category includes all sauces, marinades, hot sauces, spices, seasonings, rubs, olive oils and vinegars. There were over 1700 products that were sent in for judging and Crabby DIRT was one of six products picked. We also found out that our other two seasonings, the Original DIRT and the Bayou DIRT were very close to being awarded.

We are very proud of this award, because the Sofi is like winning the Oscar in the Speciality Food Industry.

Todd the Dirt Man and Sofi Dude
Todd the DIRT Man and Sofi Dude

We also found out that President Obama uses Crabby DIRT on his French Fries in the White House. One of the Chef’s came by and let us know how much he loves our DIRT’s and uses them at the White House.”

“Remember, It is always a good time to get DIRTY!!!”

“The DIRT Man”

Video: About the Sofi Awards:


Congratulations to Todd and his awesome Crabby DIRT Seasoning!

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  1. Todd’s Dirt has one of the most flavorful lines of seasonings we’ve come across. To add more flavor to anything you cook, get some of Todd’s Dirt awesome products. We use them on everything from chicken and seafood to meatloaf and dips. Congrats, Todd on your award! Well deserved!

  2. Brian,
    Thank you so much for putting this announcement up on your site. We at Todd’s DIRT are so proud of this award. I would like to thank you and Marilyn for your support and your readers who have become fans of our DIRT’s. If anyone has not tried Todd’s DIRT and you would like to, I am offering a 15% discount to your readers. Check out my website http://www.toddsdirt.com, click on the store and after ordering type DIRTY to get the disount. Thanks again.

    1. Hey Todd, a big congrats on beating out over 17oo entries to win the Silver Sofi award! You deserve it.

      And I highly encourage anyone reading this to take advantage of the discount and get yourself some DIRT today!

  3. Major congrats to Todd and crew, excellent work. I’ve heard great things about Todd’s Dirt on the BBQ Brethren forum so no doubt this was well earned.

    But is it just me or is the live “Sofi” guy a little disturbing? ha ha

    1. Disturbing? Nah. Nevermind that 2 seconds into a trip to the men’s room this guy comes up to me and asks me to “zip him up”.

      Yea it sounds bad.

      It was Silver Sofi Guy and he needed help zipping up the back of his shirt to the neckline.

      Marilyn thinks he needed an apron. At least.

      1. Bet he never knew this gig was in his future until his agent told him, “Here’s your big break!” Um… not so much.
        But congrats to Todd’s Dirt, well deserved! We keep his products in our spice cabinet always.

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