Consumers Rate New ¡Sabor! by Texas Pete® Mexican-Style Hot Sauce #1

New blend of Mexican spices, sea salt and sautéed garlic adds a unique, spicy flavor

Sabor (¡Sabor!) by Texas Pete – Mexican-style Hot Sauce

WINSTON-SALEM, N.C., Jan. 27, 2016 /PRNewswire/ — Answering consumer demand for spicy, flavorful condiments, TW Garner Food Co. has launched new ¡Sabor! by Texas Pete® Mexican-Style Hot Sauce. The launch comes after consumer taste tests found the new hot sauce superior in flavor and aroma compared to leading Mexican-style hot sauces.

¡Sabor! by Texas Pete® offers a uniquely bold and balanced combination of Mexican spices, sea salt, sautéed garlic and aged peppers that is ideal for any meal or cuisine. The word “sabor,” in the Spanish language, means “flavor”—and thus, the new hot sauce is aptly named.

“The growth in demand for spicier foods and consumer requests for a hot sauce inspired by Mexican flavors were behind the development of our latest innovation,” said Ann Riddle, Chief Executive Officer for TW Garner. “¡Sabor! by Texas Pete® is one of the best flavors we have ever created. I look forward to sharing it with those who are ready for a new flavor among hot sauces.”

Steve DeCorte, Executive Vice President of Sales for TW Garner, added, “¡Sabor! by Texas Pete® includes premium ingredients that have been crafted to make any meal taste even better—and Mexican foods taste extraordinary. In an independent consumer taste test, ¡Sabor! by Texas Pete® was the most favored hot sauce out of all four brands of Mexican-style hot sauces tested.”

The innovative, easy-pour opening on five-ounce bottles of ¡Sabor! by Texas Pete® makes adding the sauce to any dish easy. The distinctive label and yellow cap emblazoned with a bold logo also make it easy to find the new hot sauce on supermarket shelves nationwide.

“The Texas Pete® brand has been a signature of quality and flavor for nearly 90 years,” said Glenn Garner, the company’s Chief Marketing Officer. “That is why it was important to let loyal customers of our brand know that ¡Sabor! by Texas Pete® is now part of the Texas Pete® family of outstanding sauces.”

The company leveraged its brand in the wake of its highly successful launch of CHA! by Texas Pete® Sriracha Sauce in 2014, which continues to grow in sales and preference by consumers.

You can expect to see ¡Sabor! by Texas Pete® appear on the shelves of your favorite supermarket in the coming weeks and months, as distribution of the new hot sauce is currently under way.

For more information on ¡Sabor! by Texas Pete® and other great sauces, visit TexasPete.com.

About TW Garner Food Company (www.texaspete.com)

Headquartered in Winston-Salem, N.C., TW Garner Food Company is famous for its Texas Pete® Hot Sauce, the number three brand of hot sauce in the U.S. Founded in 1929 as a maker of barbecue sauce, the company now sells a full line of hot sauces, wing sauces and seafood sauces under the Texas Pete® brand, as well as salsa and tortilla strips under the Green Mountain Gringo® brand. TW Garner products are sold in supermarkets, military commissaries, convenience stores and restaurants throughout the U.S.

SOURCE TW Garner Food Company

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New Sriracha 9oz Bottles – photo: srirachamovie.com

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Leave a Comment below about your favorite way to use Sriracha sauce!

The Hot Sauce Bible : Revised

Seeking New Entries for the next edition of The Hot Sauce Bible

The Hot Sauce Bible: Revised Old & New Testament
by Dave DeWitt, Chuck Evans and Scott Roberts

The authors are seeking worldwide manufacturers who make spicy sauces & salsas with chile peppers as their primary occupation to submit their story for a book about the history of the hot sauce manufacturing industry, to be published at a later date. The book will supplement pepper sauce and salsa manufacturing and is a follow-up to original The Hot Sauce Bible (1996) Crossing Press, which went out-of-print in 2001. The Hot Sauce Bible: New Testament will provide a history of the industry from 1996 to present, coupled with a revised Old Testament for a historical record of hot sauce and salsa manufacturing as has been pieced together by Chuck Evans.

Co-packer manufacturers are welcome to submit information for inclusion as long as the co-packer has their own in-house labeled product line.

Bloggers and other media are welcome to submit too…

Hobbyists, week-end chileheads, and manufacturers making products at home or part-time do not meet the criteria for inclusion as manufacturers.
Private Label products are excluded under all circumstances.

Hot Sauce Bible Original Book

The Hot Sauce Bible - 1996

[Read more…]

HSW 039 – Hot Sauce News and Barbecue – Doomer’s Q Sauce

We talk a bit about Pork in the Park, debut our “hot sauce news” segment, Todd and Jo Dooms of Doomer’s Q join us for a chat about their new Maryland based sauces, and we wrap up with an update on Peppers at the Beach in Rehoboth Beach Delaware May 20-22, 2011.

Links Mentioned in this Episode:

Pork in the Park 2011:
http://hotsaucedaily.com/2011/04/19/pork-in-the-park-2011-behind-the-scenes/

Wild N Mild:
http://wildnmild.com

Frito-Lay Launches Tapatio Flavored Snacks:
http://hsd.to/k4lttG
http://www.tapatiohotsauce.com

60 Men Who Cook:
http://hsd.to/ik6pB8
http://slapyousilly.net

Chili Beer & BBQ Sauce Recipe from BBQPitBoys:
http://youtu.be/3tuYAQinlxk?hd=1

Texas Pete Launches 2 new flavors – Chipotle & Fiery Sweet Wing Sauce
http://hsd.to/jxtXD9

Doomer’s Q Sauce – BBQ Maryland Style:
http://doomersonline.com

Peppers at the Beach 2011:
http://hsd.to/patb2011

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