cholula Archives - HotSauceDaily

Cinco de Mayo Michelada Cocktail Recipe

This Michelada Cocktail recipe features Dos Equis Cerveza and Clamato Juice (the Preparado version).

A michelada is a Mexican cerveza preparada made with beer, lime juice, and assorted sauces, spices, and peppers. It is served in a chilled, salt-rimmed glass. There are numerous variations of this beverage throughout Mexico and Latin America. Wikipedia

Here’s my version:

You will need:

– 4 ounces Clamato Juice (Preparado version preferred)
– 4 ounces Cerveza (Dos Equis )
– Big splash of Lime Juice
– 4 drops Maggi Seasoning
– 2 or 3 dashes of Worcestershire Sauce
– 2 or 3 dashes of Cholula or other Mexican hot sauce
– kosher salt and chili powder for rimming glass

Directions:

1. Dip glass in lime juice and rim with salt and chili powder mixture
2. Add ice to glass, splash in liquid ingredients
3. Pour in 4 ounces Clamato Juice
4. Season with more chili powder
5. Pour in 4 ounces of Cerveza / beer
6. Stir and enjoy!

I hope you try one of these for yourself, you will love it!

Thanks for reading and watching! ~brian

Calling all video hot sauce reviewers and aspiring video directors.

According to Poptent.net, a community of filmmakers, Cholula is sponsoring a video contest and will pay the winner $7500.

The contest began November 16th, 2010 and ends January 10, 2011.

Cholula is looking for a video, up to 60 seconds in length for use online. The goals are to create an even stronger bond between current users as well as to build awareness and drive purchase intent among new category entrants and competitive hot sauce users for all four flavor varieties, Original, Chili-Garlic, Chili-Lime and Chipotle. A major identifier of the brand is the iconic wooden cap. Consumers often say “Oh yeah, the hot sauce with the wooden cap”.

Cholula goes on to suggest:

Your video should be informal, energetic and fun. It should be real, emulating the brands positioning – premium, authentic and memorable. Keep in mind that the video should be suitable to family viewing, so make it full of flavor, but not SPICY. Stay away from overt Mexican themes, so no sombreros or maracas or Mexican music. It’s just too obvious.

Cholula chooses the winning video for the $7500 prize and Poptent will award five Editors’ Choice awards totaling $2,000.

Poptent.net has all the details here.

I’m hoping to see one of our hot sauce community friends entering and winning this contest! Good luck!