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Draper’s BBQ Launches New Beef Rub – Moo’d Enhancer

Big News in the World of Barbecue

This is BIG news in the world of Barbecue. Draper’s BBQ has just launched his newest rub for beef – Moo’d Enhancer. Building on the success of his DBQ Smokin’ Sauce and A.P. Rub, Shane Draper has done it once again, and created what may be the de facto beef rub for brisket, burgers, beef ribs and all things that used to “Moo”. Yes, Moo’d Enhancer (Bovine Enhancement Powder) has been created solely for enhancing your beef cookouts.

Draper's BBQ Moo'd Enhancer Rub
Draper's BBQ Moo'd Enhancer Rub & Smokin' Sauce

While Moo’d Enhancer got its start as a brisket rub, it morphed numerous times in development towards an overall spicy and almost “umami” flavor profile that lends itself to a much broader use. It will be just as useful and welcome in the home cook’s pantry as well as a strong contender for space in the competition cook’s arsenal.

And to emphasize that last fact, I’ve enlisted the help of an award-winning KCBS Competition team owner, our friend Kit Rudd of Degüello BBQ, to offer his opinions, as a professional BBQ competitor on this remarkable new rub. What follows is my review as a backyard griller, and Kit’s review as a KCBS competitor.

The Rub:

Ingredients: sea salt, spices including paprika, dehydrated garlic, dehydrated onion, turbinado sugar, soy sauce powder (soy sauce (wheat, soybeans, salt), maltodextrin, salt), MSG (monosodium glutamate), and not more than 1% tricalcium phosphate added to prevent caking. contains soy, wheat

Draper's Moo'd Enhancer Rub closeup
Draper's Moo'd Enhancer Rub closeup

The Moo’d Enhancer rub is very low in sodium, despite the inclusion of sea salt and soy sauce powder. Also, the addition of the turbinado sugar is there only to balance out the overall taste. It does have monosodium glutamate (MSG) in it, but for me, MSG is the “secret ingredient” in a few of the rubs and seasonings I put together for our own use here at HotSauceDaily.

Regarding the MSG, Shane says:

I know some folks will surely balk at this [the MSG] as the world is full of whining health food nuts. The fact of the matter is that the product already had some naturally occurring [MSG] via soy powder and we kicked in just a bit more… because it greatly impacted and bettered the product overall. It is oddly enough also included in every other rub that I keep on hand.

A Backyard Griller’s point of view:

Here’s my take on the Moo’d Enhancer (Bovine Enhancement Powder) from my own backyard griller’s experiences.

Appearance: As you can see in the photo above, this is indeed a fine powder of a rub – a welcome change from all the chunky, gritty “Montreal Seasoning” wannabe’s. As such, this rub benefits from a “heavy hand” in applying it on your meat.

Taste: Overall, there is a Southwest flavor that is predominant – with garlic, chipotle, coriander and chili powder components – definitely a spicy blend. And a Texas flavor is well represented with the black pepper and onion. Overall, a great balance between spicy, dark and umami, and ever so slightly sweet.

We first tried Moo’d Enhancer on some mini burger sliders to get a feel for the flavor.

Burgers with Moo'd Enhancer
Burgers with Moo'd Enhancer

The rub did indeed bring these burgers up a few notches from mundane to delicious. Add a thick slab of sharp cheddar and sliced onion, and your friends will wonder what the heck you put in these!

You’re going to mix in a good handfull of rub into a pound of ground beef for the patties, then dust them liberally before you grill them.

Next came the ultimate test – beef brisket. Since this rub was essentially developed for brisket, that seemed to be the most logical next step. (Brisket is easy – we’ll get into that in another post).

Brisket rubbed and ready
Brisket rubbed with Moo'd Enhancer

For now, and for you smoker geeks, suffice it to say, I used the High Temp method from The Virtual Weber Bullet on our WSM – 5 hours at 325º – and cooked the best brisket I’ve done out of a half dozen or so!

Brisket ready to slice
Brisket with Moo'd Enhancer ready to slice
Brisket sliced
Brisket with Drapers Moo'd Enhancer sliced

Overall impressions: Forget that other Montreal steak seasoning stuff, and give Moo’d Enhancer a run on your next rib-eye steak, burgers, brisket, or even beef ribs. You will love it. And do not be surprised to find out that Moo’d Enhancer shows up more and more on the Competition Circuit!

Speaking of Competition BBQ… next up is Kit’s review from his professional KCBS (Kansas City Barbeque Society) competitive viewpoint.

A KCBS Competitor’s point of view:

Kit Rudd:

I was fortunate enough to get an advance sample of Shane Draper’s new Moo’d Enhancer Beef Rub, and I have to say that as I wrote my review I was conflicted. Why, you might ask? I’ll be honest, this rub was so good I felt like I wanted to keep the secret to myself and not share with anyone else. Shane has a winner here.

Brisket rubbed from Deguello BBQ
Brisket rubbed with Drapers Moo'd Enhancer from Deguello BBQ

For this review, I wanted the rub to be the star, so I selected a typical USDA Choice brisket and injected with my standard competition recipe. I layered on the Moo’d Enhancer quite heavily, and as it went on the brisket I was struck by the aroma. This rub just smells “fresh” – I can’t think of a more descriptive term. It’s got savory, almost citrusy notes and is completely unlike my usual brisket rubs. After applying I let the brisket rest in a cooler for about five hours before putting it in my Backwoods Extended Party smoker.

Brisket on smoker with DBQ Moo'd Enhancer
Brisket on smoker with DBQ Moo'd Enhancer

As the cook progressed, the rub took on a nice mahogany brown color. I don’t like an overly dark finish, so I was pleased with the bark this rub produced. I foiled, cooked to finishing temperature and let the brisket rest in our oven warming drawer for about four hours.

Deguello's Finished Brisket with Moo'd Enhancer
Deguello's Finished Brisket with Moo'd Enhancer

After resting, I sliced the brisket and the aroma hit me again. This is by far the most fragrant beef rub I’ve ever used. And the taste did not disappoint. This rub has multiple layers of flavors that hit the palate at different places and order. The first taste is almost citrusy (that fresh taste again) but with a bit of salt and heat. The finish is slightly peppery, but just when I thought it was going to overpower it was gone. And I was left wanting more. Like right away. My mom has always said that certain foods have a “morish” flavor (as in the taste makes you want more) and Moo’d Enhancer is certainly “morish.”

Sliced brisket from Deguello BBQ
Sliced brisket from Deguello BBQ

Bottom line, this is a complete, complex rub that stands alone and needs no adjuncts. After using it, I’d use Moo’d Enhancer in competition. And maybe I will. Now where is Shane’s number … ?

You can buy Moo’d Enhancer and all of Draper’s BBQ products at Drapers BBQ Store. Be sure and tell them HotSauceDaily sent you!

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  1. Brian….sir….wow is all I can say man. I got goose bumps reading this, you guys nailed it and just now finding out that you shared the rub with none other than Kitt Rudd….wow man I am at a loss for words. Thank you, thank you both so very much for taking the time to put this rub through its paces. Kitt, for me, is one of biggest up and coming competition pitmaster’s out there. So to get his seal of approval means so very much.

    Thank you both again….I dont know what else I can say I truly am speechless.

  2. My next project will be some meaty beef ribs – something I’m embarrassed to admit I’ve never cooked before. I’ve been a pork rib snob.

    So Moo’d Enhancer on beef ribs will likely be a life changing event!

    1. Brian talk to me when you’re ready to do the beef ribs. I can give you a few pointers. First one being use Moo’d Enhancer!

    2. I dont know for sure about life changing…but the beef ribs are VERY good with Moo’d Enhancer.

  3. You had me at Moo’d Enhancer! Great pics and review, I put my order immediately and can not wait to try some out.

    1. I know, right? The name alone is great.

      You won’t be sorry for ordering it… it makes beef dishes sing! ♫

  4. Fantastic post! I love how you bring in multiple perspectives. You will love it on beef ribs, Brian.

  5. I am slow cooking some pork butt in the crock pot right now with the A.P. Rub. The initial aroma and taste is very encouraging. Maybe next week the Moo’d Enhancer. Any type of meat recommended for the crock for that one?

  6. Let me just say that all 3 products I ordered were awesome and I cooked everything in the slow cooker. First the A.P. Rub with pork butt with the BBQ sauce was like eating professional BBQ in my house. I am also relieved that putting brisket in the crock pot would turn out equally as soft and delicious once I rubbed the Moo’d Enhancer on it. What a great flavor, and you I didn’t need any BBQ sauce for the meat once it was down cooking (10 hours). If anyone out there is looking to try some new rubs and does not have the time or resources to cook on the BBQ grill, the crock pot was made for these rubs. Then add the BBQ sauce once done to make it even better, but it is also good as is too. Thanks to Brian for the great recommendation!

    1. Glad you liked all the products in the crockpot and took Brian’s recommendation and gave them a try!

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